About the Brand
Points of Distinction
- A focus on quality across all areas of the business, from Viticulture to Winemaking
- Serves as a benchmark ambassador for the high quality of New Zealand’s wines
- Owned by Terry and Mary Peabody, with a 1,000 year trust to keep the winery legacy within the family
- Fruit is grown in key winegrowing properties in Hawke’s Bay and Martinborough
- Critical acclaim with consistently outstanding (90+) scores, vintage after vintage, exceeding competitors in all categories
Craggy Range is a family-owned winery situated in the shadow of the spectacular Te Mata Peak in the premium wine-growing area of Hawke’s Bay, New Zealand. With an unrelenting focus on quality, Craggy Range produces a collection of iconic wines from their exceptional estates in Hawke’s Bay, Martinborough, and Marlborough.
When Craggy Range owners Terry and Mary Peabody set out to start a winery with world-class aspirations, their search quickly brought them to New Zealand. Looking down from Te Mata Peak onto the land where Craggy Range now stands, they envisioned a winery and experience that truly evoked the region’s unique landscapes and heritage.
To ensure a firm commitment, Terry Peabody honoured the original promise of leaving a legacy for the family still to come and established a 1000-year trust, meaning the winery can never be sold. What has followed in the last 20 or so years is the development of an iconic New Zealand winery which has never lost sight of its sense of place or its family ties.
Taking an innovative position of pursuing a multi-regional approach to wine growing meant they didn’t have to compromise. After discovering the promise of New Zealand, the Peabody family focused on the Gimblett Gravels Winegrowing District in Hawke’s Bay and Te Muna Road in Martinborough to produce a collection of wines that speak very much of their place.
Craggy Range has the ambition to sit comfortably alongside the great wineries of the world. This is underpinned by a focus on quality, evolution, and custodianship, specifically around the community and the environment. In 2020 they embarked on an ambitious biodiversity project which will see more than 250 acres of native trees planted within their Martinborough vineyards, improving the biodiversity and eventually the quality of the land. Making a positive difference in the local community is at the heart of what Craggy Range does, and in 2018 they launched A Children’s Christmas. The Foundation makes a difference in the lives of local children experiencing hardship who might not otherwise receive a gift at Christmas.
